What’s the origin story of your business?
Hello, my name is Xandria Pihlblad and my husband is Jeffery Pihlblad. When we moved here, a girl from our business started making donuts at home. She shared the recipe with me and I tweaked it to make a healthy donut that tastes like a cake donut. My mom said I should start posting about the donuts and see if people would be interested in buying them. My husband was working for a cement company while I stayed at home making the donuts. We knew that we wanted to open a business down the line, but we didn’t know it would happen this fast. We were looking for new build outs, but we happened upon a listing on Facebook Marketplace that had everything we wanted in a location so we went for it. Our location is on West Northfield Boulevard near a Gold’s Gym and Just Love Coffee. Our planned opening is on June 15th!
What’s an obstacle that you’ve had to overcome so far to set your business up?
My husband works for a cement company, so I’ve been doing a lot on my own and it’s a lot more than you think it is. You’re like, “this is awesome and it’s going to be amazing” but it’s stressful planning and everything.
As a business owner, what keeps you up at night?
Nothing so far, but I know that will probably change once we open.
If you could wave a magic wand and make a problem that you’re worried about go away, what problem would you choose?
I’d probably say the location, as I’m not familiar with it. We’re a little bit off the busy main road so I don’t know how hard it’ll be to market the area.
What time of the day are you most productive?
Probably the mornings, I like the morning.
What’s one thing you’d say to a person starting a new business?
Remember the exciting moment when you thought about the business and don’t let go of it.
What’s one thing you’d say to a person who’d owned a business for a long time?
I would have a bunch of questions, but the main thing I would want to ask is what they do for marketing. Growing up, my parents opened a few businesses themselves, so I learned from watching them.
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